There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three different tests you could use to optimize incentive offers.
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work [click to continue…]
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool is a must-have. You can’t do SEO without it. What is this powerful tool? It’s Google Search Console, or GSC for short (former Google Webmaster Tools, or GWT). GSC is a [click to continue…]
VB LIVE: App Store Optimization has become a critical component in making sure your app gets noticed and installed. Find out what our experts say are the most important considerations you should make when you’re developing an ASO plan. Missed it? Access this VB Live event on demand right here. App Store Optimization (ASO) is a big […]